Imagine if you will.
The world’s largest and most consistently successful automaker is in deep trouble. Not because of profits, but because of products.
They build a small car… and a small army of overseas competitors blow it away.
They build a bigger vehicle, and another, and yet another. They build so many models with so many names and variations that they wind up cannibalizing their own products. Every time this happens, they lose sales and more alarmingly, their youngest customers no longer see their products as fashionable.
Every year it gets worse. (more…)